LuxuryBlurb

Posts Tagged ‘Danielle Staub’

TWEET NOTHINGS!

Monday, November 15th, 2010

I just returned from a Real Estate Conference that addressed the future, existing technology, and new technology, and how all this will impact our lives as real estate brokers. About 500 people attended. So here I am blogging….

The most annoying aspect of this conference was the strong encouragement of that recent phenomenon called TWITTER. All of the (highly educated and successful) speakers proposed, encouraged, insisted that TWEETING was a critically important tool in becoming successful or remaining successful in the real estate industry.

My question, that I dared not ask:  Who on earth would care about what I am TWEETING? Does anyone really care that I just ate breakfast, got stuck in traffic, saw a great penthouse, had a problem at a closing, noticed too much Botox and filler amongst my peers (have you noticed the Madonna-esque FAT-FACE growing in popularity?), etc, etc. Who cares? Who wants to know this useless information? How would any of this help or inform someone of something useful? And who would buy or sell very expensive real estate because of my observations and reportage?

I know I probably sound really, really old, but I don’t care. It’s official: I HATE Twitter. I HATE Facebook. They are the digital DIY versions of reality TV, and quite frankly, if I am not as interesting as Trash-tart Snooki, The Kardashian’s or Desperate Danielle Staub (and hope I never will be), I feel certain the world does not need to know the ‘real’ intimacies/tweet nothings of my New York real estate brokerage life 24/7!

And if you question my intentions as I blog this rant, at least reading this opinion is entirely voluntary.                Leonard Steinberg

REAL ESTATE BROKERAGE IS CHANGED FOREVER.

Monday, November 1st, 2010

In this weekend’s New York Times, an interview with Frederick Peters, the head of Warburg Partnership, illustrates clearly how the world of real estate brokerage has changed forever.

“I remember a time many years ago when I started doing e-mail blasts to the brokerage community, announcing new properties I was listing,” says Leonard Steinberg, managing director of Prudential Douglas Elliman and publisher of Luxuryletter. “Frederick Peters called me, somewhat outraged that I was using the e-mail system to do this. At that time, even Warburg’s website was an annoying distraction. Now, Frederick Peters is on Facebook, Tweets and is as tech-savvy as any 18 year old tech start-up geek! Now with “Selling New York”, will he be the next Danielle Staub?”

One does have to admire a company leader that at one time may have remained stuck in the past, who now embraces the new world whether we like it or not. Whether we think Fred’s “Housewives-of-New Jersey-style-reality-TV” debut into “Selling New York” is something we think is great is a whole other story. There is no reality in REALITY TV, and unfortunately we think the distortions of reality are counter-productive. Then again, reality TV is the info-mercial of the 2000′s and can be food for brand recognition.

So while the old world of brokerage, the broker-to-broker chatter, the listing systems, the broker open houses, etc, will continue as from the past, now the web, blogs and all things electronic and cyber will be entrenched into the industry…..until the next great thing comes along.